Generative artificial intelligence (AI) has gained significant attention in recent years, with its ability to create written content that is almost indistinguishable from human-written copy. AI can access and process large amounts of data quickly, write texts, translate, answer questions and more, all in a matter of seconds. With AI-based writing tools such as ChatGPT becoming increasingly sophisticated, the question arises whether human copywriters will eventually become obsolete.

BENEFITS OF CHATGPT

One of the significant benefits of ChatGPT is that it can be used to create content on a vast array of topics. AI can process large amounts of data and create content that is insightful and informative. This is particularly useful for businesses that need to create content on complex and technical subjects.  Another benefit of AI-generated content is its efficiency. AI can create content in a short period, allowing companies to produce more and reach their audience quickly. Additionally, AI-generated texts are often grammatically correct, which saves time and resources on the editing and proofreading process. 

DO COPYWRITERS HAVE AN EDGE OVER AI?

Tell a story, make an impact

Copywriting is not only about creating grammatically correct and well-structured sentences. It requires a sense of tone, pacing and structure, and a deep understanding of the target audience that can be difficult to replicate through AI alone. AI may be able to recognise patterns and preferences, but it lacks the empathy and intuition necessary to create a truly compelling copy. Human copywriters have the experience and skill to write copy that tells a story, evokes emotion and makes a lasting impact on readers.

Contextual awareness and adaptability

Human copywriters are also able to understand and adapt to different contexts and situations. They can read between the lines and identify the tone, mood and intention behind a message. They can also adjust their writing style and tone to fit the context, whether it’s a formal business email or a casual social media post. This contextual awareness and adaptability is something that AI still struggles with, as it relies primarily on statistical patterns rather than a deep understanding of language and context.  

Dynamic field 

Another critical advantage of human copywriters over AI-generated content is that human copywriters can adapt to new trends and changes in the market. Copywriting is a dynamic field that requires constant evolution to keep up with changing market trends and customer preferences. Human copywriters can stay up to date with these changes and adapt their writing styles accordingly, making their content more relevant and engaging. 

THE FUTURE OF COPYWRITING

In conclusion, while AI-generated content offers several benefits, it cannot entirely replace the skills of human copywriters. Human copywriters have an edge over AI in their emotional intelligence, creativity and adaptability, which are crucial for writing compelling copy that resonates with readers. So, the future of copywriting with the rise of AI is not one of competition, but one of collaboration between humans and machines.  

Before you think: “Of course, a linguistic agency would stress the importance of human copywriters”, we should tell you that we did not write this article. That’s right, this article was written by the one and only ChatGPT. So, we thank it for the kind words but allow us to take some credit too. One of our creative, human copywriters supervised the whole writing process, from prompt engineering to revising the AI-generated output and offered ChatGPT a helping hand when needed.  

If you, dear reader, are ever in need of a copywriter capable of writing creative and compelling content with the necessary contextual awareness, or if you need an expert prompt engineer who is aware of the pitfalls of AI-based writing tools, you can rely on Untranslate.