Cronos Public Services (CPS) is the perfect IT partner for Belgian public institutions: every day, the account managers guide their government customers on their digital transformation journey by converting the knowledge and experience available within the Cronos Groep into innovative solutions and services that are completely attuned to the citizen. Four times a year, CPS highlights some of their most recent projects in a newsletter: each case more inspiring than the last, yet all of them opportunities for Untranslate to create new content. Find out how we take on this challenge here!
Cronos Public Services, part of the Cronos Groep, focuses exclusively on the public sector. The company not only facilitates interaction between the different projects and missions within the entire Cronos organisation, but also of those within the public institutions. This overarching vertical market approach guarantees an integration based on specific knowledge that has been built up over the last years. The Cronos Public Services team can therefore respond to the needs and requirements of these organisations in a very targeted manner.
TRANSPARENT PROJECT PLAN
Every quarter, Cronos Public Services bundles fascinating cases on the company website and in a newsletter that highlight the partnerships with public services.Untranslate creates and delivers the content for these cases, and uses a very efficient workflow in order to do so. First and foremost, a strategy is to be determined. After agreeing on an angle for the cases, the team draws up a transparent plan showing the chronology and the various stakeholders of the project. This results in a clear description of the project scope, with agreed upon review and feedback moments.
FROM CONTENT STRATEGY TO CONTENT CREATION
Not the project itself nor its technological realisation, but the cooperation between the parties is essential to the case. Taking up the challenges in co-creation and achieving a successful end result is the common thread running through the stories. Customer input is a must. That is why we have a thorough conversation with the most important stakeholders before our copywriters start writing their easy-to-read and fascinating cases. The writing process tries to take SEO (Search Engine Optimization) into account as much as possible. By consistently using strategically chosen keywords, the texts score higher in the search engines. In that way, interested parties are more easily directed to Cronos Public Services. A feature that quickly comes in handy!
NO COPY AND PASTE
Multilingual content is Untranslate’s core business.This is why we’re more than happy to be given the opportunity to assist Cronos Public Services in this matter. For the translation of web content, we use a module in the content management system, so we only have to input the source texts. Our language professionals then get to work: they translate the exported content in a specialized online translation environment. Next, the translation is imported into the system, leaving the layout of the source text untouched. Touchy copy-and-paste manipulations are now ancient history. Synchronising multilingual web content is thus perfectly achievable, even with very frequent updates.
PROOFREADING? A RECIPE FOR SUCCESS!
In order to achieve a case that will inspire other public companies, we highly value reviews and feedback from everyone involved. Mieke De Smet, Director of Cronos Public Services, testifies: “Account managers and myself take on an active part in the review process. This step is seamlessly integrated into the workflow set up by Untranslate. This allows us to revise and validate texts and translations at our own pace. We publish only once all the i’s are dotted and the t’s are crossed.”
At Untranslate, we like to delve into diverse and complex topics: the Cronos Public Services newsletter is a perfect opportunity to showcase our writing and translation skills.
You also wouldn’t mind some help writing your multilingual marketing communications? Then be sure to contact us. We would be happy to help you express your most successful achievements in a clear and attractive way!
